About DNA 2050
The one stop shop for the ultimate denim fit, style, and trend, DNA2050 is a boutique chain offering a unique and contemporary way to shop for your favorite pair of jeans. Not your typical denim bar, this concept is designed to be progressive yet practical. Inside the shop, the selection of denim represents today’s most well-known premium denim brands, as well as today’s rising stars in the denim world.
The mix of brands provide an assortment to cater to denim aficionados with the perfect fit for every one, making DNA2050 the ULTIMATE DENIM DESTINATION in every market we enter. Evocative and expressive, the collections that compliment the denim represent the latest trends seen on the streets for men and women. DNA2050 stays on the pulse of new names in ready-to-wear fashion. The combination of the labels in the store provide an assortment created to arouse individuality and expressiveness. The end result; crafting the evolution of your new look….
The last decade has demonstrated denim is not just a trend, but an essential part of a complete wardrobe. Numerous new brands with cutting-edge wash techniques, distinctive details and many silhouettes have flourished. Denim has become fundamental. Whether its daytime, evening, or the weekend, there are many reasons to wear your favorite jeans. Today, with more options than ever, the quest is finding the best fit for you! The concept of DNA2050 is committed to offering the ultimate selection of denim. With more than 30 brands, premium denim represents 70% of the shop.
The criteria for brands to be part of the DNA mix are:
- Denim brands that uses quality fabrics and have become pioneers in the denim market (i.e. True Religion, 7 for All Mankind, Citizens of Humanity, etc)
- Brands that use unique and innovative techniques to create new washes and details
- The “it” jeans, brands that set a new trend , creating a buzz in the media and magazines
- Exclusive boutique denim brands that are known only by the true denim connoisseurs
- Variety of fits- wide leg, flare, straight, skinny, low-waist, high waist, petite, long, etc...
The Ultimate Destination for Premium Denim and More...